To act as a catalyst for innovation and sustainability within the City of Ryde and its businesses.

To stimulate growth of the private enterprise sector within the City of Ryde in a way that will encourage harmony between the social, educational and environmental needs of the community.

To foster business practices that will ensure the ongoing success of enterprises within the region and the highest standard of service to their customers.

To promote a sense of civic awareness, community pride and business development.

To stimulate the labour market through business growth thus providing employment and self-employment opportunities.

To encourage the use of labour and services available in the local area without foregoing standards or competitiveness on price or product.

To take pride in the enormous achievements of our local businesses, government and community organisations and develop sufficient knowledge as to be able to promote these services to all those with whom we come in contact.