All members have been
invited to become authors (7 Feb 08). There is a help
page to get you started in the blog's knowledge base. Click
here to read through it.
On this page: What's
a blog and what goes on it? | For
Authors, Commentators and Readers
 RBF
is proud to bring to its members an innovative and
exciting way to enable local business to enhance their
success and sustainability - the Ryde Business Blog.
Click on the graphic at right to to the blog (opens
in new window).
The blog will provide the following benefits to members:
- Exposure to potential new customers (either RBF
members or non-members)
- General search engine optimisation benefits
- Local search engine benefits for those who do business
mainly with Ryde based customers
- An opportunity to engage with the idea of blogging
and the possibility of creating a blog for their
own business
- It is likely to generate interest from the media
Participating in this blog is an opportunity to get
more business through your doors but the way it works
is not the traditional approach of ‘Here we are
and here’s how great we are’ but rather
through being of service through firstly educating
others and only then adding your corporate info and
web link at the end of your blog post. This is a fantastic
opportunity for businesses in the City of Ryde to share
knowledge and learn from each other, building a stronger
business community.
At the time of its launch in early 2008 the Ryde Business
Forum blog is, to our knowledge, the only blog run
by an Australian local business association. We do
hope you'll use our blog, and use it often.
What's
a blog and what goes on it?
The term blog comes from 'weblog', which in its early
days was a form of online diary or journal. Once the
domain of individuals, blogs are now increasingly being
used by companies to promote discussion and enhance
communication with clients and potential clients. It's
like an online magazine - in this case with you as
the author, commentator or reader.
We hope that this blog will give you the opportunity
to enhance your brand and drive more leads through
the door through posting your tips and hints, or engaging
with others using the comments function. As the blog
grows, the number of categories available to post a
blog to will increase. Members can use the blog to
discuss news items of interest or other matters that
affect the business community.
For example:
- HR companies might like to provide interview technique
hints
- IR specialists the lowdown on legislative changes
- retailers insight on spending trends
- real estate agents their thoughts on property
trends for the region
- telecommunications suppliers how SMEs can use
communication technology to generate more business
or their thoughts about future innovations
- removalists their hints for making office moves
smoother
...you get the picture.
Possible sources for blog posts could include:
- Information already included in a company newsletter
- Excerpts from articles you have written
- News of importance to the average SME
- Issues you have recently been dealing with and
talking to colleagues about
…really anything that is going to help the average
Ryde based SME and is non-promotional in nature. You'll
be able to add your contact details in your signature.
Joe Bowers of Distilled Marketing has helped develop
this blog with the assistance of Sabrina Ferguson,
and has been blogging for quite a while. If you'd like
to get some ideas for your contributions, have a look
at Joe's
own corporate blog.
We have developed guidelines to
help you write your blog entry - please read them first!
For
Authors, Commentators and Readers
- Authors - RBF members are welcome
to post to the blog. In order to post a blog article,
simply email
Sabrina Ferguson, the blog's moderator, and she
will arrange author status for you.
- Commentators - Comments on any
posts are welcome from anybody (Members or non-Members).
To make a comment, simply click on the comments link
at the bottom of the post in question.
- Readers - If you would like to
have new blog posts delivered to your Inbox (whether
you are a Member or non-Member), just include your
email address in the subscribe box in the left hand
side bar.
All members have been invited to become authors (7
Feb 08). There is a help page to get you started in
the blog's knowledge base. Click
here to read through it.
Go to the guidelines for
authors
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