Social media expert and RBF Member Kathie Melocco of The Ruby Room has written a series of excellent articles on developing and maintaining a social media strategy in your company. Click on the links below to open each as a PDF in a new window
- Creating your social media plan and strategy
- Why you shouldn't neglect YouTube in your marketing strategy
- Is your company innovative enough to compete in the era of social media?
For SMEs, Kathie introduced in September 2010 a fantastic new service for small business owners who want to use social media for marketing their business but don't know how to plan a strategy or social media campaign. It's the Small Business Social Media Strategy Overnight Kit. The deal is:
Send Kathie details about your company and what you want to achieve, together with logos and images you'd like on your social media pages, by 2pm and Kathie will provide you by 9am the next day with a personalised strategy for your business and images to use as backgrounds and branding for Facebook, Twitter and one other social media site (of your choice).
This service costs $585 including GST. You'll get quality advice and unique backgrounds for your social media pages.
While the Starter Kit will get you up and running, Kathie has introduced a Small Business Social Media Coaching package. This is one-on-one coaching for small business owners. Kathie will help you discover your brand essence online, identify your social media purpose, key messages and Unique Selling Points. You'll have fun too, with someone who will guide you through all the jargon and get you started. One hour per month with follow up email and telephone support as you go costs $600/month with a minimum contract of three months.
It's becoming increasingly apparent that if you're not using social media to market your brand, product or services you are being left behind and missing out on countless opportunities to make new contacts and clients. Social media is here to stay and will only get bigger. Larger organisations are able to incorporate social media staff into their marketing or corporate comms teams. For SMEs it's a lot harder managing your usual work activities and your social media. Using a coach such as Kathie can help you refine what you're doing with social media and how to manage your social media time so it's truly effective for you.
