With technology, the internet and social media, we need new ways to market and monetise service, knowledge and information-based businesses. Our expert speaker and author Wendy Mak will show you how.
Wendy will teach how to sell, and market, yourself so that you can:
– Create products (yes – even if you offer services!) that break through the limitations of ‘hourly-rate’ models
– Establish a reputation as THE go-to-expert in your field so that you can cut through the noise & give your business the credibility (and profile) it deserves
– Use the internet, social media and internet marketing to create a high-converting marketing funnel that sells more (and more easily) that are genuine & authentic to you.
At the end of this presentation you will know:
- Your platform – your “hero topic” that’ll give your business a credible voice in your field
- How to monetise your expertise and break through the income earning limitations of the hourly rate model
- The key elements of great signature products
- The power of the Internet and how to use the power of newsletters, blogs & internet marketing to be seen as the expert in your field.
And how to take all of the above to create a cohesive marketing funnel that will sell & convert.
All participants will have access to Wendy’s free eBook – The Ultimate Marketing Funnel (A 7-Step Guide For Service & Information Based Businesses To Sell & Convert More Online).
Start Time: 12:00 pm
End Time: 2:00 pm
271 Pacific Hwy (corner West St)
North Sydney, NSW