Learn how to use blogs, press releases, online articles and other tools to boost your personal profile and easily market your business in the digital age.
Publicist, public relations pro and ghost writer Philippa (Phil) Lowe will show you how to connect online with your audience and position yourself, and your business, as a thought leader in your industry.
She’ll explain how to use online tools and the Internet to market your business, increase your visibility and word-of-mouth awareness, and drive sales – all without a huge budget. This workshop will arm you with the right knowhow so you can implement the latest online strategies in marketing and PR.
The trick to success lies not in doing business with people who want what you sell, but in doing business with people who believe what you believe, says Philippa.
You’ll walk away from the session with a marketing and PR action plan template you can use for the next 12 months. As well, you will be able to:
• Set clear, measurable goals for your marketing and PR
• Identify the kind of great content you need to engage your customers
Start Time: 12:00 pm
End Time: 2:00 pm
The Exchange Hotel
94 Beattie St