(Courtesy of NSW Business Chamber.) Greater Sydney Digital Enterprise is running a free content marketing workshop at the Ranch Hotel in North Ryde from 2.30 -4.30pm on 27 January 2015.
Content Marketing can benefit business in many ways; by improving search engine rankings (SEO), driving traffic to your website, helping to nurture existing customers and leads and building trust and credibility.
Content Marketing refers to the creation and sharing of content online and includes everything from blog posts, social media updates, videos, eBooks, website copy, webinars and many more.
In this seminar you will learn why it is important to integrate an ongoing content strategy into your larger marketing plan. You will understand the advantage of each of the channels and how to choose the right ones for your business. You will learn the importance of creating measurable goals and the commitment required to meet those goals.
Who Should Attend?
Are you a Business Owner and unsure about the myriad of options available and want to understand how to use content marketing to boost your bottom line and build brand awareness? If so, then this is the perfect workshop for you.
What Will You Learn?
- What is content marketing?
- The importance of good content for SEO
- Understand how to choose the right channels for your business
- Example campaigns to get your content out there
- Building a content calendar