What is interactive marketing?

Interactive Marketing: What It Is and How It Works

What is an Interactive Marketing? Interactive marketing is a strategy that focuses on the business’ individual customers, their behaviors, expectations, preferences, and demands. This strategy is also known as event-driven marketing and it allows the customers to connect directly to the company with the use of two-way communication channels. Companies and businesses use the service of the Interactive Marketing Agencies. An Interactive Marketing Agency is geared to help the business to ...

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