If you’re not in the video production business you probably wonder why does it cost so much to make a corporate video. After all you can shoot videos on your phone these days and edit them yourself on the computer.
While sometimes it might work out paying for a cheaper production, other times it can burn a big hole in your pocket when you end up with a video you are embarrassed to show, or a video, which simply doesn’t connect with your target audience.
Geoff Anderson of Sonic Sight runs through Video Strategy and the entire production process so you gain a clearer idea of why professional is best for … well … professionals such as you! Read his article here.